Services
Helping businesses – and collaborating with agencies – to create clear, consistent and effective design.
A selection of recent projects is shown below.
These projects are all grounded in brand-led thinking.
Brand at the centre
Whether I’m working with existing brand guidelines or developing something new, everything is grounded in brand. The aim is always to create clear, consistent and engaging design across every touchpoint.
From initial concepts through to final delivery, I focus on design that aligns with your identity and strengthens how your brand is experienced.
This approach runs through a wide range of design services.
Flexible design support tailored to your needs – whether that’s a one-off project or ongoing collaboration.
Brand & Identity
Creating clear, consistent visual identities that work across touchpoints.
Web Design
Designing user-focused websites that communicate effectively and feel considered.
Publication & Editorial Design
Layouts, infographics and structured documents that present information with clarity.
Ongoing Design Support
Reliable design input for teams who need consistent creative support.
A range of design services across brand, digital and print.
Branded Resources
Design for brochures, reports and marketing materials that communicate clearly and consistently.
Details...
What this includes:
Reports, brochures, PDFs, digital documents and campaign materials.
When it’s useful:
When you need to present information clearly while maintaining a strong, consistent brand.
Website Design
Website design and build focused on clarity, usability and a strong brand presence.
Details...
What this includes:
Page design, layout structure, user journeys, responsive design and collaboration with developers where needed.
When it’s useful:
If your current site feels unclear, outdated, or no longer reflects your brand.
Branding and Identity
Creating and refining brand identities that define how your business looks, feels and communicates.
Details...
What this includes:
Brand identity development, visual systems, typography, colour palettes and supporting assets.
When it’s useful:
If you’re starting something new, repositioning, or need a clearer, more consistent identity.
Campaigns and Events
Design for campaigns and events that support engagement and bring your brand to life.
Details...
What this includes:
Campaign visuals, event materials, promotional assets and supporting graphics.
When it’s useful:
When you’re launching something, promoting an initiative, or creating a more visible presence.
Books and Publications
Thoughtful design for books and publications that improves structure, readability and flow.
Details...
What this includes:
Book design, editorial layout, typography and long-form document structure.
When it’s useful:
When content needs to be engaging, easy to navigate and professionally presented.
Illustration and Infographics
Illustration and infographic design that simplifies complex information.
Details...
What this includes:
Custom illustrations, diagrams, charts and visual storytelling.
When it’s useful:
When you need to explain ideas clearly or make content more engaging.
Presentation Design
Effective presentation design enhances clarity, engages audiences, and reinforces key messages visually.
More...
Well-designed presentations enhance a brand's image by effectively communicating ideas and engaging audiences. They create a professional appearance that builds credibility and trust. Visually appealing slides help maintain attention and facilitate understanding of complex information. A cohesive design reinforces brand identity, ensuring that the message aligns with the company's values. Ultimately, effective presentations can drive decisions, foster connections, and leave a lasting impression on clients and stakeholders.
Logo Design
A well-designed logo boosts brand recognition, conveys identity, and creates lasting customer connections.
More...
Creating distinctive and enduring logos that encapsulate a brand’s essence is pivotal. Focused on simplicity, versatility, and immediate recognition, these logos serve as visual ambassadors, leaving a lasting imprint on audiences. Emphasising clean and uncomplicated designs ensures adaptability across various media while retaining a strong and memorable impact. The goal lies in crafting logos that transcend time, embodying the brand’s core values and identity in a visually compelling and instantly recognisable manner.
Brand Guidelines
Brand guidelines design defines the visual and stylistic rules for consistent brand identity.
More...
Good brand guidelines ensure consistency in visual identity across all platforms, fostering immediate recognition and trust among audiences. They provide clear direction for logo usage, colour schemes, typography, and imagery, which helps maintain a cohesive brand image. This consistency enhances marketing efforts and builds a strong brand presence. Additionally, comprehensive guidelines streamline the design process, making it easier for teams to deploy assets effectively while adhering to the brand's core values.
Template Design
Template design saves time, ensures consistency, and maintains quality in creative projects.
More...
Template design offers brands significant benefits by streamlining the creative process and ensuring visual consistency across marketing materials. By using templates, brands can maintain a cohesive look and feel, enhancing recognition and professionalism. This approach also saves time and resources, allowing teams to focus on content and strategy rather than starting from scratch. Ultimately, templates enable efficient collaboration and faster turnaround times, helping brands stay agile in a competitive market.
Motion Graphics
Engage viewers with dynamic visual content. Great for websites, explainer videos, social media and more.
More...
Motion graphics can enrich videos, presentations, online content and more. This dynamic addition amplifies storytelling and engagement, breathing life into visuals. By integrating movement, static graphics evolve into dynamic elements, fostering a more immersive and captivating experience for viewers. This approach elevates storytelling by adding depth and interest, ensuring that the content is visually appealing and actively engages audiences, leaving a lasting impression and bolstering overall engagement with the material.
Social Media Graphics
Effective social media graphic design boosts engagement, enhances branding, and attracts more followers.
More...
Crafting graphics tailored for diverse social media platforms involves optimising content for each channel. The focus centres on enhancing shareability and engagement through visually enticing designs. By tailoring graphic design to suit platform specifications and audience preferences, the content becomes more relatable and share-worthy. Prioritising visual appeal and user engagement in these designs ensures that the content resonates with the audience, encouraging interactions, shares, and increased visibility across social media platforms.
Branded Resources
Design for brochures, reports and marketing materials that communicate clearly and consistently.
Details...
What this includes:
Reports, brochures, PDFs, digital documents and campaign materials.
When it’s useful:
When you need to present information clearly while maintaining a strong, consistent brand.
Website Design
Website design and build focused on clarity, usability and a strong brand presence.
Details...
What this includes:
Page design, layout structure, user journeys, responsive design and collaboration with developers where needed.
When it’s useful:
If your current site feels unclear, outdated, or no longer reflects your brand.
Branding and Identity
Creating and refining brand identities that define how your business looks, feels and communicates.
Details...
What this includes:
Brand identity development, visual systems, typography, colour palettes and supporting assets.
When it’s useful:
If you’re starting something new, repositioning, or need a clearer, more consistent identity.
Campaigns and Events
Design for campaigns and events that support engagement and bring your brand to life.
Details...
What this includes:
Campaign visuals, event materials, promotional assets and supporting graphics.
When it’s useful:
When you’re launching something, promoting an initiative, or creating a more visible presence.
Books and Publications
Thoughtful design for books and publications that improves structure, readability and flow.
Details...
What this includes:
Book design, editorial layout, typography and long-form document structure.
When it’s useful:
When content needs to be engaging, easy to navigate and professionally presented.
Illustration and Infographics
Illustration and infographic design that simplifies complex information.
Details...
What this includes:
Custom illustrations, diagrams, charts and visual storytelling.
When it’s useful:
When you need to explain ideas clearly or make content more engaging.
Presentation Design
Effective presentation design enhances clarity, engages audiences, and reinforces key messages visually.
More...
Well-designed presentations enhance a brand's image by effectively communicating ideas and engaging audiences. They create a professional appearance that builds credibility and trust. Visually appealing slides help maintain attention and facilitate understanding of complex information. A cohesive design reinforces brand identity, ensuring that the message aligns with the company's values. Ultimately, effective presentations can drive decisions, foster connections, and leave a lasting impression on clients and stakeholders.
Logo Design
A well-designed logo boosts brand recognition, conveys identity, and creates lasting customer connections.
More...
Creating distinctive and enduring logos that encapsulate a brand’s essence is pivotal. Focused on simplicity, versatility, and immediate recognition, these logos serve as visual ambassadors, leaving a lasting imprint on audiences. Emphasising clean and uncomplicated designs ensures adaptability across various media while retaining a strong and memorable impact. The goal lies in crafting logos that transcend time, embodying the brand’s core values and identity in a visually compelling and instantly recognisable manner.
Brand Guidelines
Brand guidelines design defines the visual and stylistic rules for consistent brand identity.
More...
Good brand guidelines ensure consistency in visual identity across all platforms, fostering immediate recognition and trust among audiences. They provide clear direction for logo usage, colour schemes, typography, and imagery, which helps maintain a cohesive brand image. This consistency enhances marketing efforts and builds a strong brand presence. Additionally, comprehensive guidelines streamline the design process, making it easier for teams to deploy assets effectively while adhering to the brand's core values.
Template Design
Template design saves time, ensures consistency, and maintains quality in creative projects.
More...
Template design offers brands significant benefits by streamlining the creative process and ensuring visual consistency across marketing materials. By using templates, brands can maintain a cohesive look and feel, enhancing recognition and professionalism. This approach also saves time and resources, allowing teams to focus on content and strategy rather than starting from scratch. Ultimately, templates enable efficient collaboration and faster turnaround times, helping brands stay agile in a competitive market.
Motion Graphics
Engage viewers with dynamic visual content. Great for websites, explainer videos, social media and more.
More...
Motion graphics can enrich videos, presentations, online content and more. This dynamic addition amplifies storytelling and engagement, breathing life into visuals. By integrating movement, static graphics evolve into dynamic elements, fostering a more immersive and captivating experience for viewers. This approach elevates storytelling by adding depth and interest, ensuring that the content is visually appealing and actively engages audiences, leaving a lasting impression and bolstering overall engagement with the material.
Social Media Graphics
Effective social media graphic design boosts engagement, enhances branding, and attracts more followers.
More...
Crafting graphics tailored for diverse social media platforms involves optimising content for each channel. The focus centres on enhancing shareability and engagement through visually enticing designs. By tailoring graphic design to suit platform specifications and audience preferences, the content becomes more relatable and share-worthy. Prioritising visual appeal and user engagement in these designs ensures that the content resonates with the audience, encouraging interactions, shares, and increased visibility across social media platforms.
These services can be delivered individually or combined across larger projects.
Working across projects of all sizes
From larger, multi-stage projects through to smaller pieces of design, I work flexibly across a wide range of briefs — always with the same focus on clarity, consistency and quality.
Some clients come to me for a specific piece of work, while others need ongoing support across brand, digital and print.
In both cases, the approach remains the same: understanding the brief properly, keeping things clear, and delivering design that fits within a wider brand context.
Regardless of the size or scope of a project, the approach remains consistent.
A collaborative approach
I take a collaborative, consultancy-led approach to design.
That means taking time to understand the brief, asking the right questions, and working closely with you to shape something that responds to your goals – not just visually, but in how it works.
I focus on clarity, consistency and practical design decisions.
Each project is approached with attention to detail, from initial structure through to final delivery, ensuring the outcome is not just visually strong, but usable and scalable.
I aim to keep communication clear and the process straightforward, so you always know where things stand and what’s coming next.
Recent projects
For agencies
I regularly collaborate with agencies to support ongoing projects, overflow work, or specific design requirements.
I’m comfortable working within existing brand systems and processes, adapting to the way your team works while maintaining consistency across all deliverables.
Whether it’s short-term support or a longer-term relationship, the aim is to integrate smoothly and contribute to high-quality outcomes without adding complexity to your workflow.
If you’d like to talk through a project or how I could support your team, feel free to get in touch.
Here’s a selection of organisations I’ve worked with.
An enormously talented and versatile graphic designer whose designs are as intelligent as they are beautiful.
Great ideas, beautifully crafted design, and a cohesive visual language have brought our brand, products and website to life.
Dan captures our brand vision, and develops creative concepts that translate into user-friendly and easy-to-absorb resources. An incredible talent.
A few common questions are answered below.
McQ & A
Who do you typically work with?
I work with both businesses and agencies.
For businesses, this usually includes SMEs, organisations and charities looking for support with branding, design and ongoing creative work.
For agencies, I provide freelance support across a range of projects – from overflow design to more specialist or long-term collaborations.
Do you only take on large projects?
No — I work on a range of projects, from smaller standalone pieces through to larger, more involved design work.
Some clients need help with a single project, while others work with me on a more ongoing basis.
Can you work within existing brand guidelines?
Yes. I regularly work within established brand systems, ensuring consistency while adapting design for different applications.
I can also help refine or extend existing guidelines where needed.
Do you offer full branding projects?
Yes. Alongside working within existing brands, I also take on branding projects where a new identity is required or an existing one needs refreshing.
How do you typically work with agencies?
I integrate into existing workflows and adapt to the way your team operates.
This might include supporting ongoing projects, helping with overflow, or contributing to specific design tasks while maintaining consistency with your brand and process.
What types of design do you cover?
My work spans brand identity, website design, branded resources, publications, campaigns, presentations, motion graphics and more.
You can view a full breakdown of services above.
What’s your approach to projects?
I take a collaborative, consultancy-led approach – taking time to understand the brief, ask the right questions, and shape design that aligns with your goals.
The focus is always on clarity, consistency and creating design that works in practice as well as visually.
If you’d like to discuss a project or ongoing support, feel free to get in touch.
Let’s work together
If you’re looking for a freelance designer to support a project or ongoing work, I’d be happy to chat through what you need.
Book a Discovery Call or Request an Estimate
McQ Design & me
I’m Dan, a Brighton-based graphic designer with over 25 years’ experience creating brochures, reports, and branded marketing materials across digital and print.
I focus on clear communication, thoughtful layout, and consistent brand presentation – helping organisations turn complex information into professional, engaging resources.
If you’re looking for an experienced designer to develop high-quality branded materials, I’d be pleased to talk.