Carefully processed visual identity for the business systems specialist.
The Business Systems People, West Midlands
Complexity to clarity. Processed.
Brand identity and logo design
The Business Systems People help SMEs to create their business manuals, document their processes, and optimise and streamline their business operations to be more competitive and encourage growth.
McQ Design created a visual identity with a logo that strongly resonates with the core themes of the business. Those of process, transformation, change, focus, and improvement.
The reductive typographic design subtly transforms from bolder more expressive forms on the left to lighter cleaner forms on the right – Thus echoing the sense of metamorphosis their clients’ businesses go through.
Simplicity from complexity. Clarity from clutter.
Concept development and design of the visual identity and logo.
Development and design of the core logo and its variants to cover the many and varied uses across print and digital media.
Colour palette, typography suite, and usage guidance to expand and support the core visual identity.
We contacted McQ Design as we required a professional logo for our business as our original logo looked dated and did not represent us well. Dan took us through an initial fact-finding process, where we unwrapped what our business does and how it differentiates itself from competitors within the marketplace. Dan communicated with us throughout the design process and delivered a unique visual identity that effectively communicates our offering to our prospective audience. We are very pleased with the result and have had some really positive feedback from our customers.
Overall rating 5/5
Quality of design work
Value for money