Perfectly constructed brochure design for Brighton’s master builders.

A.M. General Building Ltd, East Sussex

Compelling copy. Beautiful design.

Brochure design

A.M. General Building’s brochure is their primary piece of print-based literature and their brand at a glance. Intended as a leave-behind to showcase a diverse range of building projects, the brochure had to give the audience everything they needed to say “yes”.

Great copy is often the most undervalued element in brochure design, but for McQ Design compelling words were the starting point, crafting a story that’s easy to understand and impossible to resist.

By reworking client images of past projects and combining them with real testimonials, the design felt authentic and familiar, inspiring trust and demonstrating expertise without being overly salesy.

Print package


Full brochure copywriting.

Brochure design

Concept, design, and application to 12 page brochure.


Advice on paper stock, artwork preparation and supply of print.

Client review

McQ Design is excellent – Dan is an expert in design and print. Free consultation and quote. The brochure design looks great and has been received extremely well from new and existing clients. Very happy with the graphic design work and the helpful process. Well done and thank you Dan!

View project

Armando Muca

Director, A.M. General Building Ltd


Overall rating 5/5

Design consultancy

Quality of design work

Value for money

Customer service