Playful new visual identity for Brighton-based personal assistant provider.

Compass PA, Brighton

Dynamic. Playful. Engaging.

Core brand logo design and visual identity

Compass PA is based in Brighton and provides high-quality personal assistants to executive-level positions in medium and large companies.

Compass PA was keen to develop a brand logo that would serve as a foundation for their visual identity. It needed to connect with its desired audience and communicate the relational aspect of its core service.

McQ Design responded to this challenge with a typographic logo that highlights the letters PA within Compass. This subtly references the activity of a personal assistant and the relational aspect of their service offering.

The highlight, copy, and paste motif can be expanded for use within marketing materials to highlight calls to action or draw attention to key messaging. The resulting logo and visual identity feel dynamic, playful, and engaging.

Brand package

Logo design

Development of the core logo including positive and reversed-out variants for use across multiple print and digital touch points.

Visual identity design

Brand assets, including typography and colourways.