Expertly constructed logo and visual identity for Brighton’s master builders.

AM Design & Build, East Sussex

Solid. Precise. Reliable.

Brand identity, logo design, and key marketing materials

A.M. General Building Ltd came to McQ Design for help with their brand identity, website, and other marketing materials.

They had grown their business through recommendations and built a strong reputation for handling all aspects of the building process from planning to completion.

With an updated name and a newly constructed logo, they now have a brand identity that reflects who they are. It’s solidly built, precise, and reliable – which perfectly echoes the sentiments of their many satisfied clients.

Angles covered, boxes ticked!

Brand package

Brand identity

Development of the core logo design and its variants to cover the many and varied uses across print and digital media.

Brand assets

Colour palette, typography suite, backgrounds and textures to expand and support the core visual identity.

Brand applications

Application of the new visual identity and logo design to a series of key marketing materials.

Logo design

The flexible logo design includes portrait and landscape alternates, and positive and reversed out versions for maximum flexibility.

Brand assets

Colours, patterns and typography.

Brand applications

Application of the new visual identity.

Client review

The team loves the new branding, logo, and website. It’s transformed the way that we see and present our business. It’s enabled us to attract new customers, build relationships and grow. Great process, great result, thank you so much. Highly recommended!

View project

Armando Muca

Director, A.M. General Building Ltd


Overall rating 5/5

Design consultancy

Quality of design work

Value for money

Customer service