Website and online shop for literacy learning resources.

Beautiful Minds Education, East Sussex

Playful. Fun. Engaging.

Web design with e-commerce

Beautiful Minds Education wanted a website with an integrated online store to promote and sell its literacy handbooks.

McQ Design had previously created the book designs for The Literacy Handbook for Teachers and The Guide to Greatness which provides a simple, effective, and sustainable solution to literacy learning across the curriculum in secondary education.

The website design followed the playful, fun and engaging aesthetic established in the book designs and added an online shop and a content management system to aid sales and allow the site to be easily managed.

Website package

Site architecture

Site architecture includes the sitemap and wireframes of pages. The sitemap considers all the key pages in the site, showing their relationship to each other and defines how the sites overall navigation should be structured. Wireframes provide a detailed view of the content that will appear on each page. Although they do not show any actual design elements, the wireframes provide a guide for defining content hierarchy on the page.

Visual design

Built responsively for an optimised viewing experience across desktop, tablet, and mobile.


Full E-commerce integration and online store for book sales and bulk orders.

Integrated CMS

An integrated CMS allows the client to make changes and add new content with ease.

Client review

It’s great working with Dan; he has great ideas and delivers exceptional design work. Everyone who sees our educational products and our website comments on the beautifully crafted design. The aesthetic and attention to detail compliments our content perfectly, and it’s spot-on for our audience, it’s truly brought our products to life.

Sarah Hughes

Managing Director, Beautiful Minds Education


Overall rating 5/5

Design consultancy

Quality of design work

Value for money

Customer service