Brand | Digital | Print
Brand identity, website, and print advertising graphics for a marvellous new interactive showpiece for events and trade fairs.
iMarvel, Germany
Eye-catching. Interactive. Magical.
Brand identity, logo, website, and print design
iMarvel is a completely analog showpiece from established public artist Oliver Hein. It is both a beautiful interactive art piece, and a versatile marketing display for events, trade fairs, and corporate spaces.
The mesmerizing iMarvel Cube is the first of a line of products that showcases a magical interaction between marketing messages, images, and graphics.
Oliver wanted a logo design and an engaging visual identity to represent and launch its new product. It needed to align with the product’s key features and stand out in several distinct marketplaces.
We applied the new brand identity to a website and devised a series of graphic panels that could be inserted into the iMarvel Cube to reveal its potential to new customers.
Design package
Logo design
Development of core logo and variants to cover the many and varied uses across print and digital media.
Brand identity
Creation of a versatile set of brand assets and templates. These established the look and feel of the brand when applied across multiple print and digital touch points.
Marketing graphics
To help showcase the infinite possibilities of the light cube, we devised a set of 16 graphic panels containing images and messaging to communicate the values of the light cube.
Logo design
A playful memorable and versatile logo was created as a cornerstone for the new brand identity.
Complimentary brand assets, colours, and typography established the look and feel for the visual identity when applied across multiple print and digital touchpoints.
iMarvel Cube graphics
To help showcase the infinite possibilities of the iMarvel Cube, we devised a set of 16 graphic panels containing images and messaging to communicate the values of the product.
These could be inserted into the facets of the cube in a variety of different ways and showcased the many unique possible interactions to potential clients and customers.
Client review
Dan is a wonderful partner to work with – creative, inspiring, always clear and straight forward – just the qualities you look for when you’re working on a project that needs thinking out of the box!
Rating
Overall rating 5/5
Design consultancy
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