Brand

Refreshing new brand identity, logo design and print for top rated Brighton based bathroom specialist.

AC Plumbing, Heating & Bathrooms, East Sussex

Renamed. Reimagined. Refreshed.

Brand identity, logo design and key marketing materials

AC Plumbing & Heating Services appointed McQ Design to launch a revised name, brand and visual identity. It needed to stand out in the crowded marketplace, be visually arresting, and translate comfortably across print and screen.

AC Plumbing & Heating Services had built an enviable client base and top ratings on Checkatrade through their expertise, dedication to customer satisfaction, and 17 years of hard work. They had clearly outgrown their previous brand identity which felt generic, was difficult to read, and was inconsistently named and applied. They needed a brand identity that would inspire and sustain trust and show off their true nature.

Our consultation meeting revealed that they needed to better represent the core services for which they were known – boiler installation and replacement, Gas Safety checks and general plumbing. Whilst also reflecting a desire to attract more of the lucrative market of complete bathroom refurbishments and new installations.

We decided to retain a visual link with the previous brand, by keeping and tweaking the colour palette, and made a decision that at the core of the new identity would be an ‘AC’ monogram. With the brand personalities of: Expertise, passion, professionalism, reliability, courtesy, workmanship, creativity, attention to detail, and tidiness foremost in our minds we got to work.

Brand package

Brand identity
Development of the core logo design and its variants to cover the many and varied uses across print and digital media.
Brand assets
Colour palette, typography suite, backgrounds and textures to expand and support the core visual identity.
Iconography
Development of a set of icons to represent the six core services that the company delivers.
Photography
Reworking of the clients own images into a visually coherent set that could be used on marketing and promotional materials.
Brand applications
Application of the new visual identity and logo design to a series of key marketing materials.

Brand identity

Development of the core logo design and its variants to cover the many and varied uses across print and digital media.

Brand identity

Development of the core logo  design and its variants to cover the many and varied uses across print and digital media.

Brand assets

Colour palette, typography suite, backgrounds and textures to expand and support the core visual identity.

Brand assets

Colour palette, typography suite, backgrounds and textures to expand and support the core visual identity.

Iconography

Development of a set of icons to represent the six core services that the company delivers.

Iconography

Development of a set of icons to represent the six core services that the company delivers.

Photography

Reworking of the clients own images into a visually coherent set that could be used on marketing and promotional materials.

Photography

Reworking of the clients own images into a visually coherent set that could be used on marketing and promotional materials.

Brand applications

Application of the new visual identity and logo design to a series of key marketing materials.

Brand applications

Application of the new visual identity and logo design to a series of key marketing materials.

Client review and rating

Review

“I was looking for a complete re-branding, logo, website and business cards. Dan has taken care of all these aspects professionally, making sure that my new business image would match exactly who we are and what we do. He was flexible with decisions and discussing the entire project all the way through. I love the new logo that he designed for the company, and the website that he put together for us. Highly recommended!”

Antonio Catalano
Business Owner, AC Plumbing, Heating & Bathrooms

Rating

Overall rating 5/5

Design consultancy

Quality of design work

Value for money

Customer service

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